You can handle the truth.

About eight months ago I told a client their advertising was vanilla. I also said their organic social was pointless from a sales perspective. The budget I was pitching for was allocated to organic social so this was a radical approach. They didn’t call back. 2020 was a challenging year for a freelance consultant and…

Read More

It Depends

Learn to love the ‘it depends’ of experts At a particularly stressful time in my agency career I needed legal advice. My work life had been full of (often misplaced) self-confidence and I wasn’t quite ready for the depth of ‘it depends’ I experienced from the legal profession. I found it deeply frustrating and was…

Read More